Jenson Button: Racing for Hugo Boss
06 march 2012
For their latest men’s scent, Boss Bottled Sport, Hugo Boss has got Jenson Button on his team!
Hugo Boss and sports have been a team for several years now. Martin Kaymer, one of the world’s greatest golfers, has been modeling off and on for Boss fashion, and Alex Thomson, a top-class sailor, competes on a ship that bears Hugo Boss’s logo!
And now the British race-car driver Jenson Button is the latest face of Hugo Boss. This is not in the fact the first time the 32-year-old former world champion (in 2009) has modeled for Boss, since he and Lewis Hamilton were part of the 30th anniversary celebration of Hugo Boss’s partnership with McLaren in 2011.
Today, Jenson Button is fronting the Sport version of Boss Bottled. According to Hugo Boss, the man behind this fresh, aromatic and citrusy fragrance has got what it takes. He’s ambitious and motivated and doesn’t back down from any challenge.
A philosophy that suits the racing driver to a T. ‘This scent was inspired by mental preparation, a weapon that I use for all 19 races every season. To win… you have to have a strong mental attitude.’
A bracing and extremely manly scent that will appeal to fans of Formula 1… and the rest of us, too. On your marks…get set… go!
Do you like the pairing of fragrance and sports?
Angelica Root
See their portraitI love flowers, fashion… and of course perfumes ! I’m a true perfume lover. My friends always ask me when they want an advice on a new fragrance. What do I do when I’m not visiting perfumeries and department stores ? Well, I read books on botany. Did I tell you that I love flowers,...
Absolutely! David Beckham is gorgeous. I like Jenson Button in Grand Prix but I also like Sebastion Vettle's Red Bull team mate, Mark Weber..
Report abuseYes, I like it.
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