Power

Description

The scent is composed of a tonic freshness built with green citrus fruity notes juxtaposed against a musky, woody background. Black pepper mixes with artemisia and lemon leaves, followed by a heart of dark woods, coriander and nutmeg. The woody drydown blends patchouli, musk and oak moss. Fragrance company : Firmenich.

At a glance

Power is a way of life’

History

After first learning about wielding power on the streets, Curtis Jackson, aka 50 Cent, broke into the rap game to use that power for good. Rising from the streets to become a celebrated artist, 50 Cent is living proof of how power can be used positively. 50 Cent is the embodiment of fearlessness : by trusting the instincts that helped him survive on the streets, 50 Cent let go of fear and skyrocketed to achieve the tremendous success he boasts today. This invincibility and empowerment are at the heart of Power, a scent that captures the icon’s unparalleled confidence, street savvy and limitless power. A strong yet fresh woody fragrance, Power evokes both the grittiness of 50 Cent’s origins and the heady rush that accompanied his rise to power. “For me, power isn’t just something you learn on the street or in the boardroom - it’s a way of life,” explains 50 Cent. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle.”

Range

Eau de Toilette 3.4 oz / 100 ml and 1.7 oz / 50 ml ; Aftershave 3.4 oz / 100 ml.

Bottle

A dark cylinder-shaped bottle. The cap is rimmed with pillars, ‘reinterpreting a timeless sign of power for a modern age’.