Why are fragrance ads so weird ? Odd and silly marketing

While switching between TV channels, have you ever thought about why perfume advertisements are so strange and ridiculous. Well, we must tell you, you’re not the only one thinking this. Safe to say, the perfume and fragrance industry has definitely topped the charts for making the oddest perfume commercials that often leave the viewers confused. 

Not only this, but these advertisements have very little to do with the actual product and tend to focus more on showing aesthetically pleasing sights to the viewers. Despite their strangeness, these fragrance advertisements have proved to be quite effective- many thanks to the interior marketing tactics behind them. Today, let's for once solve the mystery and motto behind these weird commercials.

Glamor And Luxury

Well, the perfume itself is a luxury good hence not targeted for masses but rather for people who are fond of perfumes or have the financial liberty to purchase them. The brands tend to promote their perfumes by showcasing all sorts of glam, luxury, and glitz to attract brand-conscious and status-conscious clients.

These advertisements are made to create a perfect image in your mind about the product- making you buy more. You'll always see the most popular and beautiful model promoting these perfumes, vouching for them, and even giving customer reviews. 

Recurring Theme

You’ll find them collaborating with these perfume brands and even doing photoshoots. By hiring the best models or celebrities, these companies aim to grab the general public's attention, making them picture the imaginary perfect world.

Not only this, most of these commercials are directed specifically to showcase seductive movements of the models to intrigue the audience and grab their attention completely.

No Dialogues

Well, unlike most commercials, perfume ads will usually be all about breezy views, slow music, or the model posing in some strange poses. These commercials tend to promote dreams, emotions, and wants- all the things that don't need words to be conveyed. 

The lack of dialogue makes the commercial look blank and weird because it has no plot. Imagine an advertisement where a model is running all over the beach and just posing- you were surely be freaked out. 

In the end, it is all the foreplay of technical marketing strategies that paint the target audience's minds with the need for perfection.

Elitism

Perfume companies are not looking for general consumers to buy their products; they are looking to make a brand statement. Perfumes and fragrances are luxury products that mainly rely on the reputation of the models, celebrities, or the brand name itself. This is exactly why these commercials are nothing like other TV commercials. 

The marketing companies don’t go for ideas that will associate them with the mass market. They aim to offer royalty, desire, and passion through their advertisement because that is exactly what their perfumes are intended for.

Final Thoughts

While the perfume commercials may be weird and odd for the general population, most people fail to realize that the element of oddness is intentionally added to these advertisements to make them different from the others and somewhat more noticeable.