Description
Hei plays variations on a classic fern theme, garbing it in green (fennel, bamboo, mint), floral (neroli, jasmine) and seductive (mahogany, tonka bean, crystal musk) grace and elegance. At once fresh and sensual.
At a glance
Elegant, crystalline and seductive: HEI, the men’s scent from North American designer Alfred Sung.
History
A Canadian couturier with Asian roots, Alfred Sung handles minimalism, simplicity and sophistication with grace and elegance. His passion for harmony, symmetry and the color white grants his collections (clothes, wedding gowns and accessories) an instantly recognizable signature. With Hei and Shi, he presents a fragrant duo with a design that powerfully evokes energy and well-being. In its mineral-blue bottle calling to mind a drop of rain, HEI offers men a dynamically elegant fern scent with crystalline accents. Find it in selected department stores and perfume shops.
Range
Eau de Toilette 3.4 and 1.7 fl. oz. Complementary range varies by country.
Bottle
A design reminiscent of the shape of the women’s scent, Shi. In an energetic, raindrop-shaped bottle. The deep-blue hue echoes the water theme, and the silver brings balance and equilibrium.
-
25 september 2013
I love the campaign ad, "dressing up a fern." I can see the the beautiful fern and appreciate its beauty. Nice idea. The magic happening all at once sounds beguiling and for a man who wants something different from the scents he already owns.
Report abuse
