DEL MAR

Description

The fragrance’s notes evoke the different stages of a voyage in a yacht. It opens with citrus accents and black pepper. At the heart is the voyage itself, with waves of sensual spices and cedar from the Atlas mountain range in Morocco. The finish arrives with scents of oliban, amber and warm woods.

At a glance

A second fragrance based on a Mediterranean journey. In Hugo Boss’s high-end, luxury range for men.

History

Remember back in 2003, when Hugo Boss launched Baldessarini, an elegant and refined fragrance that “separates the men from the boys?””. Two years after that resounding success, the Baldessarini line is expanding with Del Mar. The campaign, redolent of travel, showcases Charles Schumann, the house’s star model. We see him at the helm of an ultra-luxurious yacht, with a new version of Charles Trenet’s classic French song “La Mer” (“The Sea”) playing in the background. A world of escapism and pleasure in a woody, spicy, fresh and sensual scent.

Range

Eau de Toilette 1.7 and 3 fl. oz.; After-Shave Lotion, 1.7 and 3 fl. oz.; After-Shave Balm, 2.5 fl. oz.; Shower Gel, 5 fl. oz.; Deodorant Stick, 2.6 oz.; Deodorant Spray, 5 fl. oz.

Bottle

A sturdy, square-shaped and facetted bottle, both classic and elegant. The blue of the essence and the packaging evoke Mediterranean azure. And the cap’s inter-locking chevron pattern calls to mind the ropes on an outboard.