CERRUTI SI

Description

This masculine essence is an Oriental-ferny scent that exhales a lively freshness and a new sensuality. Its exclusive new blend, known as Mauritanian balm (the five ingredients of the middle note, that together generate a woody, resiny, ferny tonality), is based on a formula first discovered by the Romans in the second century B.C.. The top note gives off a sensation of energy, thanks to litsea cubeba, a citrus fruit with aromatic notes. As for the base, it distills an authentic magnetism, evoking the Orient.

At a glance

A major new men’s fragrance for this Italian fashion designer. A great big ‘yes’, Italian-style, to celebrate pleasure, the unexpected and men caught in the throes of passion.

History

After the success stories of 1881 and Image, CerrutiSi is an invitation to enjoy the present, and the future… a fragrance that says yes to everything life has to offer! The colors, materials and setting (the images were shot in the stunning natural décor of volcanic Palermo) radiate a sensation of intense, passionate seductiveness. CerrutiSi: an unexpected Italian charm.

Range

Eau de Toilette 1.35 or 3 fl. oz.; After-Shave Lotion, 3 fl. oz.; Deodorant Stick, 2.6 oz.; Foaming Hair and Body Gel, 6.8 fl. oz.

Bottle

Particular attention was paid to the bottle and the packaging. Their design blends tradition and modernity, alternating classical forms and modern textures. The bottle is a rectangular glass prism, both polished and raw. The smooth, square-shaped wooden stopper adds to the boldly streamlined architectural sensation. The color of the packaging wavers between red and brown, creating an impression of flames and passion.