PROVOCATIVE WOMAN

Description

A sensual (orchid, red amber), exotic (papaya blossom, hinoki wood) essence in which intense Oriental notes meet a spell-binding floral bouquet (ginger lily, pink freesia).

At a glance

A perfume that celebrates the audacity, mischievousness and sensuality in every woman.

History

Provocative Woman, the new fragrance from Elizabeth Arden, was inspired by the bewitching charm of actress Catherine Zeta-Jones. For the communication campaign, she poses in a super-sexy evening gown, walking barefoot across a stretch of water in the middle of Manhattan. The tagline reads, “Men will melt.” (NdT: Est-ce ce que vous avez moyen de confirmer la vo ? Car retraduire une traduction n’est pas toujours fiable). No doubt about it, Provocative Woman is a perfume that will seduce impulsive, self-assured women who love to be the center of attention.

Range

Eau de Parfum, 3.4, 1.7 and 1 fl. oz.; Scented Bath & Shower Gel, 6.8 fl. oz; Scented Body Lotion, 6.8 fl. oz.; Deodorant Spray, 5 fl. oz.

Bottle

An asymmetrical bottle inspired by a sensual, curvaceous woman. Its surprising curves and the glass’s deep-purple highlights make it stand out. The highly visual black case – embossed with purple-and-silver holograms – is noteworthy too.