Ma Dame

Description

A light and easy-to-wear composition. Refreshed with a zest of ruby orange and a dash of grenadine, the fragrance reveals a light rose bouquet evolving towards an ‘overdose of musk’ and ‘a long vibration of cedar’. Designed by: Francis Kurkdjian, Takasago.

At a glance

A light, youthful scent, NOT for ladies only

History

Ma Dame is an event: Jean-Paul Gaultier’s first major scent for women in the 15 years since the launch of his oriental Classique – followed 6 years later by the heady floral Fragile, which was never as successful as Classique and Le Mâle. With Ma Dame, Gaultier goes back to the provocative accents that have made his creative style so successful around the world. Young and easy-to-wear, you have to rip open Ma Dame’s package – as a wink to the clothes that British model Agyness Deyn rips in the ad, which also features a song from the 80s called ‘3ème Sexe’. The song, by the French group Indochine, is sung here by dj Miss Kittin: ‘…Une fille au masculin, un garçon au feminin…’. (“a masculine boy, a feminine girl”). Ma Dame celebrates today’s garçonne – young and sassy. Ma Dame’s catch phrase in French is: ‘Interdit aux dames’ (NOT for ladies), although in English they went with “For the woman who is unique. Unconventional. Different.”

Range

Eau de toilette 3.4 and 1.7 oz. (plus a limited edition 1-oz. bottle); Body lotion 6.8 oz.; Shower gel 6.8 oz.; Deodorant spray 3.4 oz.

Bottle

On the “ripping” package, the perfume’s name is written in capital letters that look almost like a tag. Classique’s celebrated hourglass figure is set in relief into the heart of the rectangular bottle, which glows with a hint of grenadine pink. Creative prowess worth noting: the transparent spray mechanism is invisible.