eaudemoiselle
Description
The opening, sparkling with a touch of naturalness, pairs citrus and shizu (or shiso, a sort of Japanese basil). At the heart, a lightly airy floral bouquet, rose (both essence and absolute of Turkish rose) is revealed, surrounded by white flowers like jasmine and orange blossom. Then the fragrance evolves towards a trail of musks and dry, woodsy, almost chypre notes.
At a glance
An eau with a couture spirit that harks back to the aristocratic values that are so dear to the House of Givenchy
History
With eaudemoiselle, Givenchy wanted to embody the house’s traditional values in a perfume that makes a real statement in its unusual, somewhat retro bottle. According to its designer, François Demachy (the head of LVMH’s olfactory development department), eaudemoiselle evokes ‘an imaginary rose bathed in morning dew.’ The ad’s visuals show an aristocratic-looking young woman with natural elegance. Her youth and femininity invite her to live with her times, so she frees herself from the codes of her prestigious ancestry to follow her instincts. The young woman is garbed in a long, black cape, a fairly unusual concept for a perfume ad. It could be seen as a visual representation of the noble woodsy notes that compose the trail.
Range
Eau de Toilette 1.7 and 3.4 oz.
Bottle
The unfussy, vintage bottle, with its gentle, ribbed curves, reveals a champagne-hued juice. The packaging is a veritable gallery of portraits of young women, shot in black and white.
