BOSS PURE
Description
A refreshing fragrance with water notes, sweetened with a sheer floral heart and a green-fig note, evolving towards a woody-moss drydown. Designed by P&G in collaboration with IFF.
At a glance
A fragrance for men who want to dive into freshness
History
Hugo Boss’s Boss line is aiming for freshness with Pure, ‘born of today’s man’s fascination with water’. A fragrance with both aquatic and aromatic notes, two facets the Boss line hadn’t explored yet. Set with a shiny metal plaque, the sleek bottle is faithful to the elegant, sophisticated identity of the Boss line’s fragrances for men.
Range
Eau de Toilette 2.5 and 1.7 fl. oz. After Shave 2.5 and 1.7 fl. oz.; After Shave Balm 2.5 fl. oz.; Shower Gel 5 fl. oz.; Deodorant Spray 5 fl. oz.; Deodorant Stick 2.6 oz.
Bottle
A glass rectangle set with a shiny metal plaque revealing a glacier-blue juice.
Advertising of the fragrance Boss Pure
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21 july 2015
Cuando lo aplicas no puedes evitar una sonrisa, tu buen humor aumenta, la sensación de estar bien.
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01 february 2015
Refreshing fragrance pyramid that combines lemon with aquatic notes and then surprises by mixing hyacinth with fig. The moss keeps this scent unique from other aquatic scents.
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