HUGO PURE PURPLE

Description

A fragrance built around a marzipan note, with a ‘rich sweetness inspired by calissons’ a traditional confection from Aix-en-Provence, made from powdered almonds, sweet melon and candied orange. The top note, of cyclamen and nectarine, brings a fresh, energetic elan. As for the black violet, it introduces a sensual trail warmed by an alliance of amber and a suede note.

At a glance

An upbeat fragrance resonant with mouthwatering, violet accents.

History

Passionate and spontaneous, Pure Purple is the latest arrival in Hugo Boss’s family of scents for women. The fragrance is a sensual, mouthwatering floral unveiling an enticing note of marzipan. The ad campaign unveils ‘a woman who takes to the streets and turns the city into her playground’ to a rhythm choreographed to pure energy.

Range

Eau de Parfum, 1.7 and 3 fl. oz.; Shower Gel, 4.2 fl oz.; Moisturizing Lotion, 4.2 fl oz.; Deodorant Stick, 2.6 oz.; Deodorant Spray, 4.2 fl oz.

Bottle

The bottle is a triangular spiral with fluid lines and an energetic, violet hue.