L.12.12 BLANC

Description

Lacoste’s L.12.12 Blanc opens with bracing notes of grapefruit with a twist of rosemary and cardamom. The more-floral heart exhales Mexican tuberose, ylang-ylang and oliban (frankincense). Cedar leaf reinforces the scent’s masculine character. In the trail, waves of leather, suede and cedar wood are enhanced by a note of vetiver.

At a glance

A white creation with a crocodile spirit

History

A woody composition with fresh and floral accents, L.12.12 Blanc is part of Lacoste’s L.12.12 collection. This line of men’s fragrances is inspired by the house’s eponymous line of polo shirts. As a tribute to the founder, René Lacoste, who was the first to place a logo on the outside of a piece of clothing, the crocodile appears on the bottle. The glass, which is opaque white – an emblematic color for the house – reveals a soft, pure fragrance that illustrates the very essence of simplicity. A similar characteristic can be seen in the ad campaign, which uses a boldly simple, playful approach.

Range

Eau de Toilette 1 and 3.4 oz.

Bottle

Square and sleek, the lacquered white glass echoes the elegant simplicity of a polo shirt. The (large-sized) bottle is adorned with a cloth label embroidered with the brand’s loge, the famous green crocodile.