PURPLE LABEL
Description
A fresh, Oriental texture, for a tailor-made sensation, crafted from the contrasting scents of blackberry and tobacco blossom, a hint of aromatic herbs and a subtle ‘suede’ note.
At a glance
The scent of refinement and elegance for a true gentleman.
History
Named for the oh-so-elegant men’s clothing line of the same name, Purple Label gets its inspiration from such powerful concepts as excellence, self-confidence and success. It is intended for modern men, aged 30 to 55, whose instinctive elegance and taste for the good things in life give them – and their fragrance – a unique personality. So Ralph Lauren wanted to confer a luxurious image on every aspect of this scent (packaging, essence, bottle) and reserve it for the happy few (currently available almost exclusively from the brand’s main European boutiques).
Range
Eau de Toilette 2.5 and 4.2 fl. oz.; After-Shave Lotion, 4.2 fl. oz.; After-Shave Balm, 4.2 fl. oz.; Deodorant Stick, 2.6 oz.
Bottle
Everything – from the box and the bottle, with its robust, elegant allure, to the juice, with its intense purple hue, dramatically framed by the bottle’s black shoulders – meets the scent’s standards of luxury and comfort… and calls to mind the ‘Purple Label’ line.
