Absolu

Description

It opens with the freshness of lively mandarin-orange essence and the bite of fig leaf; the heart is an armful of luminous, spicy flowers, lily and orange blossom, spiked with black pepper. To finish, labdanum ciste, tolu balsam and benzoin leave an amber trail.

At a glance

Absolu, Rochas's new perfume for women, is an Oriental woody amber. With Absolu, Rochas creates an influential, enveloping and sensual substance -- eternal, yet ever new. The ad campaign's visual, by Satoshi Saikusa, sets the Danish model Rie Rasmussen i

History

Absolu is the ultimate quest with no holds barred, free access to the ideal being pursued. Expect the unexpected from "la Femme Absolu”. Without constraints or restraints, she projects the contradictions in her personality through Absolu, an extreme essence, unlimited and uncompromising, embodying the sensual, powerful, and secret spirit of femininity.

Range

Eau de parfum spray 1 fl. oz., 1.7 fl. oz., 2.5 fl. oz. Body lotion 6.8 fl. oz. Shower and bath creme 6.8 fl. oz.

Bottle

The Absolu bottle's conceit is superposed circles. The glass is topped with a dark, ultra-modern disk. This series of curves calls out to be touched and stroked. The shiny lacquer shades from black to smoky brown, and Absolu's cap is monogrammed with the Rochas R.