EXCITED

Description

Created by fragrance designer Gerard Anthony, Excited blends the savory scent of sensual woods with an exciting burst of aromatic herbs and aquatic notes. Together, they make for a vibrantly tonic essence.

At a glance

Freshness and sensuality in an all-new, all-blue fragrance.

History

The new men’s scent from Lapidus will attract contemporary men, who are virile and protective, sensual and straightforward, all at once. This new essence, christened EXCITED (NdT: attn repetition de “en” en vo). proposes a younger, more dynamic and passionate version of ‘Ted,’ which inspired it. A fresh and vibrant scent with sensual accents, for exciting, enthusiastic men.

Range

Eau de Toilette 1, 1.7 and 3.4 fl. oz.; After-Shave Spray, 3.4 fl. oz.; Deodorant Spray, 5 fl. oz.

Bottle

The bottle displays its relation to Ted. The dominant hue has changed to metallic blue, a color that refers to both the metallic note and the ‘water’ element.