McGraw SOUTHERN BLEND

Description

The fragrance opens with fresh notes of grapefruit, star anise and bergamot. The mid notes blend lavender, violet leaves and whiskey accord. The woody base melts vetiver, fresh amber and tobacco. Perfumer : Richard Herpin, Firmenich.

At a glance

The essence of the Southern man

History

Tim McGraw’s second fragrance, Southern Blend follows the success of McGraw’s first fragrance. Southern Blend is a fresh woody scent that pays homage to his deeply-rooted Southern values. ‘Southern Blend depicts the essence of the Southern man – charming and strong, yet at the same time, sexy and rough around the edges. Who better than the modern country icon, Tim McGraw, to represent this bold new fragrance’ says Steve Mormoris, Senior VP Global Marketing Coty Beauty. The print advertising campaign, shot by photographer Michel Comte, features Tim McGraw, relaxing on his porch, enjoying the southern air.

Range

Eau de Toilette 0.5 oz / 15 ml, 1 oz / 30 ml and 1.7 oz / 50 ml.

Bottle

The bottle is identical with McGraw’s bottle, except the cap, that is golden. ‘The carton uses rich natural textures, such as wood, cork patterns and brown earth tones with a hint of green as cues of the Southern lifestyle.’