FLOWERPARTY

Description

A fruity scent that opens with a sparkling burst of mandarin orange and orange. After a tart start, the fragrance gets more of a pulpy/berry feel thanks to lychee and raspberry. Floral notes, including rose, lightly balance the fruitiness, then the gourmand spirit comes back in the dry-down in the guise of vanilla notes.

At a glance

Flowers galore… plus gourmand fruit, too

History

In its red bottle with the flower-shaped cap, FLOWERPARTY incarnates joie de de vivre and a gourmand spirit. ‘Through the light and lively notes of lychee and raspberry that grant a mischievous charm, the luminous freshness unfolds right from the start and extends all the way through to the sensual base that makes it so addictive,’ confides the perfumer, Philippe Romano. But ‘thanks to noble ingredients – rose and vanilla absolute – I wanted to adorn the fragrance in a veritable perfume texture’ he explains. The scent, with its heavily flower-influenced look (bottle, packaging and name) will thrill women who love fruity, tart and gourmand scents. The ad campaign, featuring a black-and-white image of a woman with a flower in her mouth, has a retro touch reminiscent of the Flower Power movement (late 60s – early 70s)

Range

Eau de Toilette 1.7 and 1 oz.; Shower Gel 3.4 oz.

Bottle

A rectangular red bottle topped with a transparent, flower-shaped cap. The packaging has a flower print that evokes gerbera daisies.